And I believe we don’t have to live inside the boxes society builds for us.
I started Untamed and Unapologetic for women ready to shed labels, embrace their instincts, and live on their own terms.
From trademark battles to starting over, every challenge taught me to rebuild, rebrand, and rise stronger. Now, I share those lessons with you.
I help women:
Redefine themselves
Embrace their wild side
Live boldly without apology
Through Auravia, Lumvia, workshops, speaking, and this podcast, my mission is to inspire big thinking and bold action.
As a proud Hispanic woman, I’m committed to creating opportunities, uplifting others, and driving transformation — especially in mental health.
Life isn’t about surviving, it’s about thriving in every part of who you are.

Let’s make it happen.
Bold conversations and real tools to help you break free, live authentically, and embrace your wild, unapologetic self.

Copyright 2025. untamed & unapologetic with Jeanette Lira. All Rights Reserved.